Master the Media - Archived Version
Note that this course has not been updated since 2020, and the CPEU credits have expired. We are keeping this live as a courtesy to students who are enrolled. Please go to masterthemedia.co/course for the new version of the program.
Have you dreamt of seeing your byline in a national magazine article, appearing on a talk show, or being sought out by reporters as 'THE' expert in your field?
It doesn't have to be a dream anymore! The Master The Media eCourse will guide you step by step on the path to getting your name in the news and skyrocketing your income. The course includes over 35 modules (including over 10 hours of video intruction) revealing all of the industry secrets you need to master the media.
Your Instructor
As seasoned nutrition communication professionals, Amy Gorin, MS, RDN and Erin Palinski-Wade, RD, CDE, LDN have gained recognition as two of America's most quoted dietitians.
Amy Gorin, MS, RDN was a magazine and web editor for many years before becoming a dietitian. While on staff at publications including Health, Prevention, and Parents, she learned all the secrets to becoming sought after by the media. She now freelance writes for many national publications, including Dr. Oz the Good Life, Women's Health, FoodNetwork.com, and Shape.com, and is interviewed by the media several times a week.
Erin Palinski-Wade, RD, CDE, LDN currently works as an author, speaker, and nutrition communications consultant. Having authored four books, including the best-selling 2 Day Diabetes Diet (Reader's Digest), she is frequently called upon by the media to contribute to stories pertaining to weight management, diabetes, and family nutrition.
Course Curriculum
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StartModule #1: Why You Want to Author Nutrition Articles (9:16)
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StartModule #2: Points of Entry (14:28)
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StartModule #3: How Do You Know Who to Contact? (13:11)
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StartModule #4: How to Craft Irresistible Ideas (18:22)
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StartModule #5: How to Write a Perfect Pitch (35:28)
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StartModule #6: The Differences Between Print & Web Articles (15:35)
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StartModule #7: Boost Your Business by Writing (16:18)
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StartModule #1: Why Being an Expert Is Worth Your Time (13:52)
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StartModule #2: How to Pitch Yourself (14:39)
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StartModule #3: You've Landed The Interview! Now What? (12:23)
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StartModule #4: How To Be a Good Expert (16:53)
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StartModule #5: The Differences Between Print & Web Interviews (22:38)
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StartModule #6: Use Your Experience to Land More Interviews (7:20)
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StartModule #7: What Being a Spokesperson Means (13:27)